• Proprietary Research Study

A Market Evaluation for the Introduction of a New Color-safe Bleaching Compound to the Detergent Industry

A series of interviews within the detergent industry to evaluate the prospects for a new bleaching system were conducted. Although the primary scope of the report was household, some coverage in overview fashion of I&I was included.

  • Introduction - Powder and Liquid Detergent Markets
    • Market Size
      • Household Laundry
      • Household Autodish
    • Competitor Analysis
    • I&I Overview
  • Review of Competing Detergent Bleach Systems and Technology
    • Bleach System Technologies
      • Oxygen sources
        • Perborate
        • Percarbonate
        • Other Low Temperature Bleaches
      • Activator Systems
        • SNOBS
        • TAED
        • Other
    • Chlorine Systems
    • Actives Producers
    • Performance Characteristics
    • System Costs
    • Market Share of Bleach Systems and Corresponding Brands
    • Bleach System Trend Analysis and Forecast
  • Evaluation of New System Potential
  • Forecast Acceptance of New Chlorine-Based System
      • Manufacturer Level
      • Consumer Level
    • Environmental Issues Impacting New Chlorine Bleach Compound
    • Estimated Product Lifecycle
  • Pre-Marketing Data Requirement
    • Identification of Competitive Characteristics to Gain Acceptance
      • Performance Requirement
      • Competitive Costs Window
    • Identification of Performance Test Procedures and Parameters
  • Strategies for Successful Market Entry with Recommendations
    • Potential Customers
    • Techniques

 
 

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